{"id":15889,"date":"2026-05-08T11:30:20","date_gmt":"2026-05-08T09:30:20","guid":{"rendered":"https:\/\/map.dannynetwork.duckdns.org\/?post_type=articoli-partner&#038;p=15889"},"modified":"2026-05-18T09:14:05","modified_gmt":"2026-05-18T07:14:05","slug":"very-few-have-consent-mode-v2-set-up-properly-stefano-diversis-experience","status":"publish","type":"articoli-partner","link":"https:\/\/www.myagileprivacy.com\/en\/articoli-partner\/very-few-have-consent-mode-v2-set-up-properly-stefano-diversis-experience\/","title":{"rendered":"\"Very few have Consent Mode v2 set up properly\": Stefano Diversi's experience"},"content":{"rendered":"<p>Stefano Diversi is a freelance Google Ads consultant focused on B2B and B2C lead generation. Unlike most consultants who only handle the classic basic tracking, Stefano works on an advanced conversion architecture that integrates phone calls with the user's actual number, WhatsApp conversions on real chats, and even offline conversions tied to flyer distribution campaigns. Reporting focused on the real outcome \u2014 \u201cquotable\u201d contacts versus unqualified ones \u2014 rather than vanity metrics like clicks and impressions.<\/p>\n<p>Stefano has been an official My Agile Privacy\u00ae reseller since <strong>December 18, 2021<\/strong>: he is one of our longest-standing partners, has lived through the entire evolution of the product, and has a privileged vantage point on the Italian performance marketing market.<br \/>\n        <div\n            class=\"ayp-embed ayp-embed--autoplay\"\n            id=\"ayp-player-15827-41d27c\"\n            data-video-id=\"OWUN-SjgZgw\"\n            data-ayp-yt-src=\"https:\/\/www.youtube.com\/embed\/OWUN-SjgZgw?autoplay=1&#038;mute=1&#038;rel=0&#038;enablejsapi=1&#038;playsinline=1&#038;modestbranding=1&#038;cc_load_policy=1&#038;hl=en&#038;cc_lang_pref=en\"\n        >\n            <div class=\"ayp-embed__ratio\">\n\n                                <div class=\"ayp-embed__cover\" style=\"background-image:url('https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2026\/05\/copertina-7.jpg');\" aria-hidden=\"true\">\n                    <button class=\"ayp-btn ayp-btn--play\" aria-label=\"Play video\">\n                        <svg viewBox=\"0 0 80 80\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                            <circle cx=\"40\" cy=\"40\" r=\"40\" fill=\"rgba(0,0,0,0.55)\"\/>\n                            <polygon points=\"32,24 32,56 58,40\" fill=\"#ffffff\"\/>\n                        <\/svg>\n                    <\/button>\n                <\/div>\n                \n                <button class=\"ayp-btn ayp-btn--mute\" aria-label=\"Unmute video\" aria-pressed=\"true\" hidden>\n                    <svg class=\"ayp-icon ayp-icon--muted\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                        <path d=\"M11 5L6 9H2v6h4l5 4V5z\" fill=\"#fff\"\/>\n                        <line x1=\"23\" y1=\"9\" x2=\"17\" y2=\"15\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                        <line x1=\"17\" y1=\"9\" x2=\"23\" y2=\"15\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                    <\/svg>\n                    <svg class=\"ayp-icon ayp-icon--unmuted\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" style=\"display:none;\">\n                        <path d=\"M11 5L6 9H2v6h4l5 4V5z\" fill=\"#fff\"\/>\n                        <path d=\"M15.54 8.46a5 5 0 0 1 0 7.07\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                        <path d=\"M19.07 4.93a10 10 0 0 1 0 14.14\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                    <\/svg>\n                <\/button>\n\n                                <div class=\"ayp-lang-hint\" aria-hidden=\"true\">\n                    <svg class=\"ayp-lang-hint__icon\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"10\" r=\"8.5\" stroke=\"currentColor\" stroke-width=\"1.4\"\/><ellipse cx=\"10\" cy=\"10\" rx=\"3.2\" ry=\"8.5\" stroke=\"currentColor\" stroke-width=\"1.4\"\/><line x1=\"1.5\" y1=\"7\" x2=\"18.5\" y2=\"7\" stroke=\"currentColor\" stroke-width=\"1.4\"\/><line x1=\"1.5\" y1=\"13\" x2=\"18.5\" y2=\"13\" stroke=\"currentColor\" stroke-width=\"1.4\"\/><\/svg>\n                    <span>English audio available &mdash; click <strong>&#9881; Settings&nbsp;&rarr; Audio&nbsp;track&nbsp;&rarr; English<\/strong><\/span>\n                <\/div>\n                \n            <\/div>\n        <\/div>\n        <\/p>\n<h3 id=\"an-observatory-on-the-italian-market\">An observatory on the Italian market<\/h3>\n<p>There's a passage in the interview worth looking at head-on. Stefano opens new ad accounts every week, runs consulting work on existing accounts, and when he looks at how many of these have Consent Mode v2 configured correctly, the answer is blunt: <strong>very few<\/strong>. For anyone running lead generation campaigns, a misconfigured Consent Mode means one thing only \u2014 wrong conversion data, blind optimisations, budget burned in the dark. It's not an abstract legal problem: it's a concrete commercial problem, measurable in advertising spend thrown away.<\/p>\n<h3 id=\"from-other-providers-to-the-wordpress-integration\">From other providers to the WordPress integration<\/h3>\n<p>Stefano's journey began with a different Consent Management Platform, chosen because the agency he was working with had standardised on it. The breaking point came with a shift in tone in the vendor's communication \u2014 what he describes, without mincing words, as \u201cscaring people to death just to get them to buy the licence.\u201d A framing far from the way he works, and a push to look elsewhere.<\/p>\n<p>The encounter with My Agile Privacy\u00ae came with the one constraint Stefano wasn't willing to negotiate: 99% of his projects run on WordPress, and he needed a solution that was a perfect fit with WordPress \u2014 not merely compatible. My Agile Privacy\u00ae's WordPress-first focus, which for other profiles might feel like a limitation, was exactly the strength Stefano was looking for. A 15-to-20-minute setup, \u201calmost a copy and paste\u201d from one project to the next, and real scalability for someone who \u2014 like him \u2014 ships one landing page a month with dozens of variants per single ad.<\/p>\n<h3 id=\"the-urgency-of-the-google-analytics-4-and-google-ads-integration\">The urgency of the Google Analytics 4 and Google Ads integration<\/h3>\n<p>One point that emerges in the interview affects anyone doing performance marketing today: the upcoming integration between Google Analytics 4 and Google Ads, due over the next few months, makes a correct Consent Mode v2 configuration an even more critical prerequisite. <strong>\u201cWe're already a year late. Now it becomes even more important, and there's no more room to stall.\u201d<\/strong> For anyone running campaigns, it's time to look inside your own tracking architecture and make the right choices before the problem shows up as measurable performance loss.<\/p>\n<h3 id=\"who-this-interview-is-for\">Who this interview is for<\/h3>\n<p>For Google Ads consultants, performance marketing specialists, freelancers managing advertising budgets for clients, and for agencies working on lead generation. For anyone who recognises that the difference between a well-configured Consent Mode and a poorly configured one isn't a technical detail, but a direct commercial factor on the ROAS of the projects they handle.<\/p>\n<p>And for anyone on the vendor side who needs to hear from a long-standing customer what works and what doesn't \u2014 unfiltered.<\/p>\n<p><strong>We thank Stefano Diversi for the time and depth with which he shared his experience.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stefano Diversi is a freelance Google Ads consultant focused on B2B and B2C lead generation. Unlike most consultants who only handle the classic basic tracking, Stefano works on an advanced conversion architecture that integrates phone calls with the user's actual number, WhatsApp conversions on real chats, and even offline conversions tied to flyer distribution campaigns. Reporting focused on the real outcome &mdash; &ldquo;quotable&rdquo; contacts versus unqualified ones &mdash; rather than vanity metrics like clicks and impressions [&hellip;]<\/p>\n","protected":false},"featured_media":15838,"template":"","class_list":["post-15889","articoli-partner","type-articoli-partner","status-publish","has-post-thumbnail","hentry"],"acf":{"related_partner":15878},"_links":{"self":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/articoli-partner\/15889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/articoli-partner"}],"about":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/types\/articoli-partner"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/partner\/15878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/media\/15838"}],"wp:attachment":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/media?parent=15889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}