{"id":10749,"date":"2025-06-05T13:11:58","date_gmt":"2025-06-05T11:11:58","guid":{"rendered":"https:\/\/www.myagileprivacy.com\/?p=10749"},"modified":"2026-04-02T17:29:33","modified_gmt":"2026-04-02T15:29:33","slug":"how-to-implement-microsoft-consent-mode-with-my-agile-privacy","status":"publish","type":"post","link":"https:\/\/www.myagileprivacy.com\/en\/how-to-implement-microsoft-consent-mode-with-my-agile-privacy\/","title":{"rendered":"Consent Mode for Microsoft Universal Event Tracking (UET) with My Agile Privacy\u00ae"},"content":{"rendered":"<h2 id=\"what-is-microsoft-consent-mode-uet-and-why-does-it-matter-\">What is Microsoft Consent Mode (UET) and why does it matter?<\/h2>\n<p><strong>Universal Event Tracking (UET)<\/strong> is Microsoft Advertising's tracking system that allows you to measure conversions, optimise campaigns and activate remarketing across Microsoft Ads and the entire Microsoft partner network.<\/p>\n<p><strong>Microsoft Consent Mode<\/strong> is the Microsoft-ecosystem equivalent of Google's Consent Mode: it allows the UET tag to adapt its behaviour based on the consent expressed by the user, ensuring that no data is collected or transmitted to Microsoft without a valid legal basis.<\/p>\n<p>Since <strong>5 May 2025<\/strong>, implementing Consent Mode has become <strong>mandatory<\/strong> for all sites using Microsoft Ads in the EEA (European Economic Area). Without it, Microsoft may limit measurement and remarketing capabilities, and campaigns can suffer a significant drop in performance.<\/p>\n<hr \/>\n<h2 id=\"how-does-it-work-in-detail-\">How does it work in detail?<\/h2>\n<p>UET Consent Mode is based on a single main parameter, the <code class=\"\" data-line=\"\">ad_storage<\/code> property, which controls whether the UET tag is authorised to read and write cookies on the user's device.<\/p>\n<table>\n<thead>\n<tr>\n<th><code class=\"\" data-line=\"\">ad_storage<\/code> value<\/th>\n<th>UET behaviour<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code class=\"\" data-line=\"\">granted<\/code><\/td>\n<td>First- and third-party cookies can be freely read and written by UET. Conversion tracking and remarketing work in full.<\/td>\n<\/tr>\n<tr>\n<td><code class=\"\" data-line=\"\">denied<\/code><\/td>\n<td>First-party cookies are neither read nor written by UET. Third-party cookies can only be read for fraud and spam prevention purposes, not for advertising or targeting.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The signal is sent via the <code class=\"\" data-line=\"\">window.uetq<\/code> object, which the UET tag reads before performing any operation. My Agile Privacy\u00ae updates this object automatically every time the user visits the site or changes their preferences in the banner.<\/p>\n<hr \/>\n<h2 id=\"how-to-enable-microsoft-consent-mode-with-my-agile-privacy-\">How to enable Microsoft Consent Mode with My Agile Privacy\u00ae<\/h2>\n<p>My Agile Privacy\u00ae offers <strong>native, certified support<\/strong> for UET Consent Mode, with no manual changes to the site's code required.<\/p>\n<h3 id=\"implementation\">Implementation<\/h3>\n<ol>\n<li>Log in to your WordPress admin panel.<\/li>\n<li>Locate the <strong>\"Enable Microsoft UET Consent Mode\"<\/strong> entry in the Privacy Settings -&gt; Consent panel and enable the option.<\/li>\n<li>Save the settings.<\/li>\n<\/ol>\n<p>The signal is automatically sent to Microsoft via the <code class=\"\" data-line=\"\">window.uetq<\/code> property every time the user visits the site or changes their preference in the banner.<\/p>\n<hr \/>\n<h2 id=\"how-to-verify-that-uet-consent-mode-is-active\">How to verify that UET Consent Mode is active<\/h2>\n<h3 id=\"method-1-consent-mode-v2-inspector-recommended-\">Method 1 \u2014 Consent Mode V2 Inspector (recommended)<\/h3>\n<p>The fastest and most complete way to verify the implementation is <strong><a href=\"https:\/\/www.myagileprivacy.com\/en\/consent-mode-v2-inspector-the-free-tool-to-monitor-google-consent-mode-microsoft-uet-and-clarity-consent-mode\/\">Consent Mode V2 Inspector<\/a><\/strong>, the free Google Chrome extension developed by My Agile Privacy\u00ae.<\/p>\n<p><a href=\"https:\/\/www.myagileprivacy.com\/en\/consent-mode-v2-inspector-the-free-tool-to-monitor-google-consent-mode-microsoft-uet-and-clarity-consent-mode\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-15702\" src=\"https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2024\/01\/cmode-inspector.jpg\" alt=\"\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2024\/01\/cmode-inspector.jpg 1200w, https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2024\/01\/cmode-inspector-300x158.jpg 300w, https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2024\/01\/cmode-inspector-1024x538.jpg 1024w, https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2024\/01\/cmode-inspector-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>Unlike other tools, it monitors three systems simultaneously in real time within a single interface: <strong>Google Consent Mode v2<\/strong>, <strong>Microsoft UET<\/strong> and <strong>Microsoft Clarity<\/strong>. Signals update with every change the user makes to their preferences in the banner.<\/p>\n<p>The extension collects no data: all monitoring happens locally in the browser.<\/p>\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/chromewebstore.google.com\/detail\/consent-mode-v2-inspector\/ehbkhkelglmedmdhaholbblibfpefifp\" target=\"_blank\" rel=\"noopener\">Install Consent Mode V2 Inspector from the Chrome Web Store<\/a><\/strong><\/p>\n<h3 id=\"method-2-uet-tag-helper\">Method 2 \u2014 UET Tag Helper<\/h3>\n<p>Microsoft provides the <strong>UET Tag Helper<\/strong> plugin for Edge and Chrome. This tool shows in real time whether the UET tag is active, whether it is receiving the correct consent signals, and whether conversions are being recorded as expected.<\/p>\n<p>You can find it in the browser extension store by searching for \"UET Tag Helper\", or download it from the official Microsoft Advertising documentation.<\/p>\n<hr \/>\n<h2 id=\"don-t-have-my-agile-privacy-yet-\">Don't have My Agile Privacy\u00ae yet?<\/h2>\n<p>UET Consent Mode is just one of the integrations included in all My Agile Privacy\u00ae plans. With a single licence you get certified support for Google Consent Mode v2, Microsoft UET, Microsoft Clarity, IAB TCF 2.3 and over 18 international privacy regulations.<\/p>\n<p><strong><a href=\"https:\/\/www.myagileprivacy.com\/en\/easy-license\/\">Buy now and become compliant in less than 3 minutes \u2192<\/a><\/strong><\/p>\n<hr \/>\n<p><em>Questions or issues with Microsoft Consent Mode and My Agile Privacy\u00ae? <a href=\"https:\/\/www.myagileprivacy.com\/en\/contact-us\/\">Contact us<\/a>. Our team will guide you from installation to resolving any issues.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Microsoft Consent Mode (UET) and why does it matter? Universal Event Tracking (UET) is Microsoft Advertising's tracking system that allows you to measure conversions, optimise campaigns and activate remarketing across Microsoft Ads and the entire Microsoft partner network. Microsoft Consent Mode is the Microsoft-ecosystem equivalent of Google's Consent Mode: it allows the UET [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,76,84],"tags":[],"class_list":["post-10749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-websites","category-software-updates","category-web-agency"],"acf":{"visibilita_box_autore":false,"autore_associato":null,"elenco_faq_articolo":[{"domanda":"What is Microsoft UET Consent Mode and what is it used for?","risposta":"UET Consent Mode allows you to customize the management of UET cookies based on the preferences expressed by users. It enhances privacy by letting you decide whether to store first-party or third-party cookies based on the consent received."},{"domanda":"From when does UET Consent Mode become mandatory for Microsoft Ads users?","risposta":"From May 5, 2025, adopting UET Consent Mode will be mandatory. Without it, you could experience a significant drop in advertising campaign performance."},{"domanda":"How does the ad_storage property work in UET Consent Mode?","risposta":"The ad_storage property can take two values: 'granted', which allows UET to read and write first-party and third-party cookies; or 'denied', which prevents the reading and writing of first-party cookies, while third-party cookies can only be read for fraud\/spam prevention and not for advertising purposes."},{"domanda":"How do you configure UET Consent Mode with My Agile Privacy\u00ae?","risposta":"With My Agile Privacy\u00ae, simply enable the option 'Enable Microsoft UET Consent Mode'. No further action is required: the signal is automatically sent to Microsoft via the window.uetq property every time the user visits the site or changes their preference."},{"domanda":"How do you verify that UET Consent Mode is active and correctly implemented?","risposta":"You can verify this in two ways: by checking the value of window.uetq in the browser console before and after the user grants or denies consent, or by using the 'UET Tag Helper' plugin available for Edge or Chrome browsers."},{"domanda":"Is there a tool to verify the configuration of Microsoft Consent Mode and other services in real time?","risposta":"Yes, you can install the free Google Chrome extension 'Consent Mode V2 inspector for Google, Clarity and Microsoft by My Agile Privacy\u00ae', which allows you to verify the configuration of Google Consent Mode v2, Microsoft and Clarity Consent Mode in real time."},{"domanda":"Does My Agile Privacy\u00ae also support Google Consent Mode V2?","risposta":"Yes, My Agile Privacy\u00ae also integrates Google Consent Mode V2, which is essential for compliance with Google Ads, Adsense and Google services. A practical guide is available to verify the correct implementation."}],"url_esterno":""},"_links":{"self":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/10749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/comments?post=10749"}],"version-history":[{"count":11,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/10749\/revisions"}],"predecessor-version":[{"id":15718,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/10749\/revisions\/15718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/media\/10775"}],"wp:attachment":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/media?parent=10749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/categories?post=10749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/tags?post=10749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}