{"id":9087,"date":"2023-12-06T10:40:15","date_gmt":"2023-12-06T09:40:15","guid":{"rendered":"https:\/\/www.myagileprivacy.com\/sanctions-and-cookie-banners-are-european-supervisors-stepping-up-the-fight-against-dark-patterns-and-failure-to-block-them-in-advance\/"},"modified":"2026-03-16T15:19:05","modified_gmt":"2026-03-16T14:19:05","slug":"sanctions-and-cookie-banners-are-european-regulators-intensifying-efforts-against-dark-patterns-and-failure-to-implement-preemptive-blocking","status":"publish","type":"post","link":"https:\/\/www.myagileprivacy.com\/en\/sanctions-and-cookie-banners-are-european-regulators-intensifying-efforts-against-dark-patterns-and-failure-to-implement-preemptive-blocking\/","title":{"rendered":"Sanctions and Cookie Banners: Are European Regulators Intensifying Efforts Against Dark Patterns and Failure to Implement Preemptive Blocking?"},"content":{"rendered":"<p>In recent times, European Data Protection Authorities have increased their scrutiny of website owners, particularly regarding cookie banners and frequent non-compliance.<br \/>\nA notable case is the Spanish Data Protection Authority, which, in <a href=\"https:\/\/www.aepd.es\/documento\/ps-00080-2023.pdf\" target=\"_blank\" rel=\"nofollow noopener\">Order EXP202211953 of November 2023<\/a>, <strong>issued a \u20ac12,000 fine for using \"dark patterns,\" lacking an adequate cookie policy, and failing to block cookies in advance<\/strong>.<br \/>\nSimilarly, Italy\u2019s Garante della Privacy has warned against non-compliant tactics, including the use of dark patterns in cookie banners.<br \/>\nWe discussed these issues in <a href=\"https:\/\/www.myagileprivacy.com\/en\/cookie-law-and-gdpr-the-state-of-the-art-of-compliance-for-2023-that-is-cookie-registry-and-cookie-banner-still-under-the-lens\/\" target=\"_blank\" rel=\"noopener\">this article<\/a> on the Cookie Consent Registry and Cookie Banners.<br \/>\nThese improper practices are designed to bypass regulations and often pressure users into sharing more personal data than intended, typically by making it harder to say no to cookies. Such tactics undermine the validity of consent and raise the risk of non-compliance.<br \/>\nThis creates an <strong>increasing risk of penalties for businesses of all sizes<\/strong>. Even those who relied on uninformed vendors\u2014or knowingly used these non-compliant approaches\u2014are at risk of serious repercussions.<\/p>\n<h2>Dark Patterns: A Serious and Widespread Issue<\/h2>\n<p>It is well established that <strong>dark pattern practices are non-compliant, serious, and punishable violations<\/strong>.<\/p>\n<h3>What exactly is a \"dark pattern\"?<\/h3>\n<p><strong>Dark patterns are user interface designs that manipulate behavior and influence decisions<\/strong> as people interact with websites, apps, or social networks. These techniques frequently lead users to provide consent or personal data without truly viable alternatives, often violating legal standards.<br \/>\nPut simply, a pre-checked \u201caccept\u201d box with no other option is a classic dark pattern.<br \/>\nAccording to the guidelines, dark patterns can be grouped into several categories:<\/p>\n<ul>\n<li><strong>Overload:<\/strong> Overwhelming users with too many options or repeated prompts, leading them to give up and share more data than they wish.<\/li>\n<li><strong>Concealment:<\/strong> Hiding or distracting from important privacy information or choices.<\/li>\n<li><strong>Stirring:<\/strong> Using emotional appeals or visual tricks to sway user decisions.<\/li>\n<li><strong>Obstacle:<\/strong> Making it difficult and laborious to reject cookies or change privacy settings, e.g., hiding controls or giving misleading information.<\/li>\n<li><strong>Inconsistency:<\/strong> Inconsistent or unstable design that makes actions confusing or unreliable.<\/li>\n<li><strong>Obscurity:<\/strong> Presenting privacy controls in a hidden, unclear, or ambiguous manner using irregular or contradictory language.<\/li>\n<\/ul>\n<p>Beyond dark patterns, there is <strong>increasing focus on preemptive cookie blocking\u2014<\/strong><br \/>\nwhich many banners claim but fail to actually implement.<\/p>\n<p>For example, in the Spanish DPA\u2019s order, failure to block cookies before user consent\u2014i.e., setting third-party cookies ahead of any consent\u2014was directly punished.<br \/>\n<strong>Many sites do not enforce true preemptive blocking for cookies and tracking technologies<\/strong> (e.g., Facebook Pixel, LinkedIn Pixel, Google Ads), exposing themselves to major compliance and penalty risks.<br \/>\nGDPR requires strict standards for the collection and processing of personal data. Non-compliance can lead to <strong>significant economic sanctions\u2014up to 4% of a company\u2019s global turnover<\/strong>.<\/p>\n<h2>The Danger of Dark Patterns and the Importance of Real Preemptive Blocking<\/h2>\n<p>Amid the growing attention of regulators, continuing to use non-compliant banners or creative workarounds is <strong>increasingly risky<\/strong>. Such choices can bring economic, reputational, ethical, and operational harm.<br \/>\nWhy force users to struggle with confusing banners or intentionally make it difficult to reject cookies, effectively coercing consent?<br \/>\nPressure from marketing agencies for results is understandable, but clients bear legal responsibility and face the consequences for violations\u2014not the agencies.<\/p>\n<p>Until recently, <strong>preemptive cookie blocking was too often overlooked<\/strong>. Now, Data Protection Authorities are sending clear signals: leniency is over.<\/p>\n<p><strong>The age of ignoring consequences is over: now, genuine compliance is essential.<\/strong><br \/>\nImagine facing a costly fine, damaging your reputation and losing customer trust, simply because your cookie banner wasn\u2019t truly compliant. Wouldn\u2019t it be wiser to address these issues proactively?<\/p>\n<h2>What Website Owners Should Do<\/h2>\n<p>To avoid severe outcomes, website owners must take a proactive, compliant approach. Here\u2019s what you should do:<\/p>\n<ul>\n<li><strong>Check and Update Your Cookie Banner:<\/strong> Ensure your banner is clear, transparent, and easy to use. Users must easily accept, reject, or customize preferences without confusion or manipulation.<\/li>\n<li><strong>Implement Real Preemptive Blocking:<\/strong> Block all third-party cookies until users give explicit consent. Simulated blocking is not sufficient\u2014only true blocking is compliant.<\/li>\n<li><strong>Conduct Site Analysis and Audits:<\/strong> Regularly audit your site for privacy and data protection compliance. You can request a compliance audit from us <a href=\"https:\/\/www.myagileprivacy.com\/en\/request-compliance-verification\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/li>\n<li><strong>Use Reliable Solutions:<\/strong> Select a banner that genuinely blocks cookies, avoids dark pattern design, and offers strong support: My Agile Privacy<sup>\u00ae<\/sup> is reviewed and trusted for all these aspects. <a href=\"https:\/\/it.trustpilot.com\/review\/myagileprivacy.com\" target=\"_blank\" rel=\"noopener\">(see reviews)<\/a><\/li>\n<\/ul>\n<p>Protect customer trust and your business with a trusted solution\u2014<a href=\"https:\/\/www.myagileprivacy.com\/en\/#section-tariffe\" target=\"_blank\" rel=\"noopener\">choose My Agile Privacy<sup>\u00ae<\/sup> for your consent management<\/a>. With our solution you\u2019ll be fully compliant with Cookie Law, GDPR, and DPA requirements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent times, European Data Protection Authorities have increased their scrutiny of website owners, particularly regarding cookie banners and frequent non-compliance. A notable case is the Spanish Data Protection Authority, which, in Order EXP202211953 of November 2023, issued a \u20ac12,000 fine for using \"dark patterns,\" lacking an adequate cookie policy, and failing to block cookies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,82,81,83,84],"tags":[],"class_list":["post-9087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compliance-updates","category-ecommerce-websites","category-news-websites","category-showcase-websites","category-web-agency"],"acf":{"visibilita_box_autore":false,"autore_associato":null,"elenco_faq_articolo":[{"domanda":"What are dark patterns in cookie banners?","risposta":"Dark patterns are interfaces or user experience elements designed to manipulate user behavior and influence their decisions. They often lead users to give consent or share personal data without genuine alternatives. A typical example is a checkbox pre-ticked with 'I accept' and no real option to choose otherwise."},{"domanda":"What types of dark patterns are identified by the guidelines?","risposta":"The guidelines identify six main types: Overloading (too many options to wear the user down), Skipping (hiding relevant privacy information), Stirring (use of emotions or visual effects to steer decisions), Hindering (making it difficult to refuse consent), Inconsistency (unstable or unclear design) and Flushing (privacy options hidden or written in an ambiguous way)."},{"domanda":"What is preventive cookie blocking and why is it important?","risposta":"Preventive blocking consists of blocking all third-party cookies before obtaining the user's explicit consent. Many websites do not truly implement it, allowing trackers such as Facebook Pixel, LinkedIn Pixel or Google Ads to be installed before consent is given, thereby exposing themselves to non-compliance risks and penalties."},{"domanda":"What penalties did the Spanish Data Protection Authority impose in the case mentioned in the article?","risposta":"The Spanish Data Protection Authority, through decision EXP202211953 of November 2023, imposed a fine of \u20ac12,000 for misconduct related to the use of dark patterns, the absence of an adequate cookie policy and the failure to implement preventive cookie blocking."},{"domanda":"What risks do companies face if they do not comply with cookie regulations?","risposta":"Companies risk financial penalties of up to 4% of global turnover under the GDPR, reputational damage, loss of customer trust and practical consequences. Legal liability falls on the client company even when it is marketing agencies that push for the installation of trackers."},{"domanda":"What should website owners do to comply with the regulations?","risposta":"Website owners should: review and update their cookie banner making it clear and transparent, implement genuine preventive blocking of all third-party cookies, carry out periodic audits to identify privacy issues and choose reliable solutions that truly block cookies and avoid manipulative design practices."},{"domanda":"Does legal liability for non-compliant cookies also fall on the company that outsources the work to third parties?","risposta":"Yes, according to the article, even if marketing agencies push for the installation of trackers, legal liability still falls on the client company. Even those who inadvertently rely on outdated providers are not exempt from consequences."}],"url_esterno":""},"_links":{"self":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/9087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/comments?post=9087"}],"version-history":[{"count":10,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/9087\/revisions"}],"predecessor-version":[{"id":15505,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/9087\/revisions\/15505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/media\/9433"}],"wp:attachment":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/media?parent=9087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/categories?post=9087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/tags?post=9087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}