{"id":9089,"date":"2023-07-07T09:03:28","date_gmt":"2023-07-07T07:03:28","guid":{"rendered":"https:\/\/www.myagileprivacy.com\/iab-transparency-and-consent-framework-tcf-2-2-web-compliance-for-google-adsense-advertisers-admob-and-ad-manager-via-my-agile-privacy\/"},"modified":"2026-01-02T13:44:33","modified_gmt":"2026-01-02T12:44:33","slug":"iab-transparency-and-consent-framework-tcf-2-2-web-compliance-for-google-adsense-advertisers-admob-and-ad-manager-via-my-agile-privacy","status":"publish","type":"post","link":"https:\/\/www.myagileprivacy.com\/en\/iab-transparency-and-consent-framework-tcf-2-2-web-compliance-for-google-adsense-advertisers-admob-and-ad-manager-via-my-agile-privacy\/","title":{"rendered":"IAB Transparency and Consent Framework (TCF 2.2) - Web compliance for Google Adsense advertisers, Admob and Ad Manager via My Agile Privacy\u00ae"},"content":{"rendered":"

The IAB, Interactive Advertising Bureau<\/strong>, is the leading trade association representing over 600 communications and advertising companies in the US and EU.<\/p>\n

With the release of version 2.2 of its Transparency and Consent Framework (TCF)<\/strong>\u2014now required by Google and the digital advertising industry for continued monetization\u2014several important changes<\/strong> have been introduced:<\/p>\n

    \n
  1. Removal of legitimate interest as a legal basis<\/strong> for advertising and content personalization: Providers must now use explicit user consent as the only legal basis under the TCF.<\/li>\n
  2. Clearer user information:<\/strong> Purpose and feature names and descriptions have been rewritten for clarity. Legal jargon has been replaced with plain language and practical examples.<\/li>\n
  3. Standardized provider information:<\/strong> Advertising providers must supply additional, standardized details about how they handle data so it can be shown to end users.<\/li>\n
  4. Transparency on the number of providers:<\/strong> CMPs (Consent Management Platforms) are now required to tell users from the very first screen how many providers are seeking consent to process data.<\/li>\n<\/ol>\n

    You can find the full updated policy details at the IAB Europe website (see here)<\/a> and a detailed overview of these changes (here)<\/a>.<\/p>\n

    Why Does This Change Matter?<\/h2>\n

    If you don\u2019t comply with TCF 2.2, your sites can be excluded from monetization through Google AdSense and related networks.<\/p>\n

    My Agile Privacy\u00ae<\/sup> and the New IAB Framework (TCF 2.2)<\/h2>\n

    Starting from version 2.1.0, My Agile Privacy\u00ae<\/sup> offers native and certified integration with IAB\u2019s TCF 2.2 and Google\u2019s consent requirements for all Top, Top Plus, and Reseller plans.
    \n(    IAB list<\/a>, Google's certified CMPs<\/a>)
    \n<\/strong>
    \nIntegration is simple\u2014just enable the relevant option in your WordPress admin panel.
    \nIf you already use Google AdSense, Admob, or Ad Manager, you only need to update to My Agile Privacy\u00ae<\/sup> v2.1.0+ for instant compliance with IAB TCF 2.2\u2014no extra manual work required, and no risk to your ad earnings or GDPR compliance.<\/p>\n

    My Agile Privacy\u00ae<\/sup> integration adds a new tab (see below) to your cookie banner, clearly called \u201cAdvertising Preferences,\u201d so users can review and set consent for IAB's advertising purposes and vendors before making a choice.
    \n\"\"
    \n\"\"
    \nJust enable the option in your admin panel:
    \n\"\"<\/p>\n

    No additional work required\u2014your website is GDPR and IAB Framework compliant out of the box!<\/strong><\/p>\n

    What is the IAB Framework and How Does It Relate to the GDPR?<\/h2>\n

    The IAB Framework provides a standardized system for publishers, advertisers, and consent management platforms to work together. It makes GDPR compliance easier by giving everyone a consistent way to communicate and respect visitors\u2019 consent choices.
    \nBy serving as this \u201cconsent language,\u201d it allows only what users explicitly agree to\u2014matching the requirements of European regulators for valid consent.<\/p>\n

    What is Google Additional Consent Mode?<\/h2>\n

    My Agile Privacy\u00ae<\/sup> supports Google\u2019s Additional Consent Mode (Google AC), which enables consent for Google ad tech vendors not yet included in IAB TCF 2.2.<\/p>\n

    Still using an old cookie banner?<\/strong>
    \nImportant: Cookie banners not updated to the new TCF 2.2 standard may cause you to lose monetization.<\/strong>
    \n    Update to My Agile Privacy\u00ae<\/sup> NOW!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    The IAB, Interactive Advertising Bureau, is the leading trade association representing over 600 communications and advertising companies in the US and EU. With the release of version 2.2 of its Transparency and Consent Framework (TCF)\u2014now required by Google and the digital advertising industry for continued monetization\u2014several important changes have been introduced: Removal of legitimate interest […]<\/p>\n","protected":false},"author":1,"featured_media":8831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81,76,84],"tags":[],"class_list":["post-9089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-websites","category-software-updates","category-web-agency"],"acf":{"visibilita_box_autore":false,"autore_associato":null,"elenco_faq_articolo":[{"domanda":"What is IAB TCF 2.2 and why is it important?","risposta":"IAB TCF 2.2 (Transparency and Consent Framework version 2.2) is the standard defined by the Interactive Advertising Bureau to regulate transparency and consent in the digital advertising sector. It is important because Google has made it mandatory: those who are not compliant risk being excluded from monetization with Google AdSense and related networks."},{"domanda":"What are the main changes introduced with version 2.2 of the TCF?","risposta":"The main changes in TCF 2.2 include: the removal of legitimate interest as a legal basis for advertising and content personalization (only explicit consent is permitted), clearer and simpler descriptions for users instead of legal jargon, standardization of vendor information, and a requirement for CMPs to communicate from the first layer how many companies are requesting consent for data processing."},{"domanda":"Is My Agile Privacy\u00ae compliant with IAB TCF 2.2?","risposta":"Yes, from version 2.1.0 My Agile Privacy\u00ae offers native and certified integration with IAB TCF 2.2 and with Google's requirements. The integration is available for the Top, Top Plus, and all reseller plans."},{"domanda":"How do you activate the IAB TCF 2.2 integration in My Agile Privacy\u00ae?","risposta":"To activate the IAB TCF 2.2 integration, simply enable the dedicated option from the My Agile Privacy\u00ae WordPress administration panel. No further steps are required."},{"domanda":"What does the user see in the cookie banner after activating the IAB integration?","risposta":"After activation, the cookie banner includes a new tab called 'Advertising Preferences', where users can view and select IAB purposes and vendors before giving their consent."},{"domanda":"What is Google Additional Consent Mode and does My Agile Privacy\u00ae support it?","risposta":"Google Additional Consent Mode (Google AC) is a mode that manages consent for Google's technology partners not yet included in TCF 2.2. My Agile Privacy\u00ae also supports this additional mode."},{"domanda":"What is the relationship between the IAB Framework and the GDPR?","risposta":"The IAB Framework is the shared standard that simplifies GDPR compliance, enabling collaboration between publishers, advertisers, and consent management platforms. It handles the communication of users' consent regarding the collection and use of advertising data, respecting the choices expressed by visitors as required by the various European data protection authorities."}],"url_esterno":""},"_links":{"self":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/9089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/comments?post=9089"}],"version-history":[{"count":6,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/9089\/revisions"}],"predecessor-version":[{"id":15127,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/9089\/revisions\/15127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/media\/8831"}],"wp:attachment":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/media?parent=9089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/categories?post=9089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/tags?post=9089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}