{"id":9095,"date":"2022-03-31T13:19:18","date_gmt":"2022-03-31T11:19:18","guid":{"rendered":"https:\/\/www.myagileprivacy.com\/how-to-remove-doubleclick-net-cookie-from-your-website\/"},"modified":"2025-12-30T14:54:07","modified_gmt":"2025-12-30T13:54:07","slug":"how-to-remove-doubleclick-net-cookie-from-your-website","status":"publish","type":"post","link":"https:\/\/www.myagileprivacy.com\/en\/how-to-remove-doubleclick-net-cookie-from-your-website\/","title":{"rendered":"How to remove doubleclick.net cookie from your website"},"content":{"rendered":"<h2>What is doubleclick.net, and why is it significant?<\/h2>\n<p>DoubleClick is a Google service that enables advanced user tracking to deliver highly personalized ads based on a user's preferences and browsing behavior.<br \/>\nBecause this tool performs sophisticated\u2014and potentially invasive\u2014profiling, it is advisable to block this cookie to better comply with privacy regulations.<\/p>\n<p><strong>But how is the DoubleClick cookie installed? Which scripts trigger this cookie?<\/strong><br \/>\nDisabling DoubleClick calls is very simple and can be done directly from the Google Analytics admin panel. However, it's important to know both which settings to change and that these specific settings control whether the DoubleClick tracking cookie is installed.<\/p>\n<p>Let's see how to disable the installation of the DoubleClick cookie in 3 easy steps:<\/p>\n<ol>\n<li>Sign in to Google Analytics.<\/li>\n<li>Navigate to <em>Administrator \u2192 Property settings \u2192 Data collection and modification \u2192 Data collection<\/em>.<br \/>\n<img decoding=\"async\" class=\"wp-image-9717 size-full\" src=\"https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2022\/03\/ad_personalization_part_1-en.png\" alt=\"Google Analytics property settings\" width=\"305\" height=\"526\" srcset=\"https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2022\/03\/ad_personalization_part_1-en.png 305w, https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2022\/03\/ad_personalization_part_1-en-174x300.png 174w\" sizes=\"(max-width: 305px) 100vw, 305px\" \/><\/li>\n<li>Disable consent for ad personalization.<br \/>\n<img decoding=\"async\" class=\"wp-image-9719 size-large\" src=\"https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2022\/03\/ad_personalization_part_2-en-1024x306.png\" alt=\"Google Signals Settings\" width=\"1024\" height=\"306\" srcset=\"https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2022\/03\/ad_personalization_part_2-en-1024x306.png 1024w, https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2022\/03\/ad_personalization_part_2-en-300x90.png 300w, https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2022\/03\/ad_personalization_part_2-en-768x229.png 768w, https:\/\/www.myagileprivacy.com\/wp-content\/uploads\/2022\/03\/ad_personalization_part_2-en.png 1096w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/li>\n<\/ol>\n<h2>Do you use Google Signals?<\/h2>\n<p>If so, simply add the following line to the Analytics code you include in your theme:<\/p>\n<p><strong>gtag('set', 'allow_google_signals', false);<\/strong><\/p>\n<p>Place this line before <em>gtag('config', 'G-xxxxxxxx')<\/em>.<\/p>\n<p>Disabling these options, alongside Google Analytics\u2019 advanced privacy settings (see our <a href=\"https:\/\/www.myagileprivacy.com\/en\/how-to-install-google-analytics-in-accordance-with-gdpr\/\">dedicated Google Analytics guide<\/a>), helps enhance your compliance regarding the data sent to Google's servers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is doubleclick.net, and why is it significant? DoubleClick is a Google service that enables advanced user tracking to deliver highly personalized ads based on a user's preferences and browsing behavior. Because this tool performs sophisticated\u2014and potentially invasive\u2014profiling, it is advisable to block this cookie to better comply with privacy regulations. But how is the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[35],"class_list":["post-9095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cookies","tag-free"],"acf":{"visibilita_box_autore":false,"autore_associato":null,"elenco_faq_articolo":null,"url_esterno":"","titolo":"DoubleClick"},"_links":{"self":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/9095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/comments?post=9095"}],"version-history":[{"count":12,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/9095\/revisions"}],"predecessor-version":[{"id":15071,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/9095\/revisions\/15071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/media\/8787"}],"wp:attachment":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/media?parent=9095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/categories?post=9095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/tags?post=9095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}