{"id":9764,"date":"2024-06-07T09:00:11","date_gmt":"2024-06-07T07:00:11","guid":{"rendered":"https:\/\/www.myagileprivacy.com\/?p=9764"},"modified":"2026-01-02T13:42:49","modified_gmt":"2026-01-02T12:42:49","slug":"important-updates-on-iab-europes-transparency-consent-framework-tcf-what-changes-and-how-we-are-preparing","status":"publish","type":"post","link":"https:\/\/www.myagileprivacy.com\/en\/important-updates-on-iab-europes-transparency-consent-framework-tcf-what-changes-and-how-we-are-preparing\/","title":{"rendered":"Important updates on IAB Europe's Transparency & Consent Framework (TCF): what changes and how we are preparing."},"content":{"rendered":"

Recently, the Court of Justice of the European Union (CJEU) issued a ruling that directly affects the Transparency & Consent Framework (TCF) by IAB Europe. Here\u2019s what is changing and how our team at My Agile Privacy\u00ae<\/sup> is working to keep you compliant and protect user privacy choices.<\/p>\n

The New Directives<\/h2>\n

On March 7, 2024, the CJEU ruled that TC Strings (which store user consent preferences) qualify as personal data. This means they must be protected to the same standards as other types of personal data. <\/p>\n

As a result, a new consent category called \"Special Purpose 3\"<\/em> has been introduced to further safeguard and manage user privacy choices.<\/p>\n

New Compliance Requirements<\/h3>\n
    \n
  1. Special Purpose 3:<\/strong> This consent purpose enables participants in the TCF to have a legal basis for processing users\u2019 privacy choices (the TC Strings), now classified as personal data. If your business sells advertising space through publisher sites, you\u2019ll need to conduct and document a legitimate interest assessment (LIA) showing that users\u2019 interests are not overridden by your legitimate business interests.<\/li>\n
  2. Transparency and Clarity:<\/strong> User interfaces must now be fully transparent and clear\u2014giving users all the information they need, including how long their consent will be stored. Any misleading or incorrect information must be avoided.<\/li>\n<\/ol>\n

    October 4, 2024<\/strong> is the deadline for CMPs (Consent Management Platforms) to comply with the new requirements.<\/p>\n

    How My Agile Privacy\u00ae<\/sup> is Preparing<\/h2>\n

    Our team is proactively assessing and implementing all the necessary changes to ensure full compliance by the required deadlines. <\/p>\n

    We\u2019ll keep you updated on any new developments and provide all the support you need for this transition\u2014which will be automatic with a software update.<\/p>\n

    Thank you for your trust and cooperation!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Recently, the Court of Justice of the European Union (CJEU) issued a ruling that directly affects the Transparency & Consent Framework (TCF) by IAB Europe. Here\u2019s what is changing and how our team at My Agile Privacy\u00ae is working to keep you compliant and protect user privacy choices. The New Directives On March 7, 2024, […]<\/p>\n","protected":false},"author":1,"featured_media":9754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,81,84],"tags":[],"class_list":["post-9764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compliance-updates","category-news-websites","category-web-agency"],"acf":{"visibilita_box_autore":false,"autore_associato":null,"elenco_faq_articolo":[{"domanda":"What did the Court of Justice of the European Union establish regarding TC Strings?","risposta":"On March 7, 2024, the Court of Justice of the European Union established that TC Strings, i.e. users' consent preferences, are to be considered personal data and must therefore be protected with the same guarantees provided for other personal data."},{"domanda":"What is 'Special Purpose 3' introduced by the new guidelines?","risposta":"Special Purpose 3 is a new consent introduced to allow TCF participants to establish a legal basis for processing users' privacy choices (TC Strings, now classified as personal data), ensuring better privacy management and protection."},{"domanda":"What obligations do companies that sell advertising space on publishers' websites have?","risposta":"Companies that sell advertising space on publishers' websites must conduct and document a Legitimate Interest Assessment (LIA) to demonstrate that the legitimate interests pursued do not override those of the users."},{"domanda":"By when will CMPs be required to adopt the new TCF policies?","risposta":"The deadline by which Consent Management Platforms (CMPs) will be required to adopt the new policies is October 4, 2024."},{"domanda":"What does the transparency obligation introduced by the new rules entail?","risposta":"The new rules impose the obligation to provide transparent and clear interfaces that give users all the necessary information, such as the duration of consent, while avoiding misleading or deceptive communications."},{"domanda":"How is My Agile Privacy\u00ae preparing for these changes?","risposta":"The My Agile Privacy\u00ae team is already working to evaluate and implement all the necessary changes to ensure full compliance within the established timeframes. The transition will be automatic through a software update, and users will be promptly informed with all the necessary technical support."}],"url_esterno":""},"_links":{"self":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/9764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/comments?post=9764"}],"version-history":[{"count":3,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/9764\/revisions"}],"predecessor-version":[{"id":15116,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/posts\/9764\/revisions\/15116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/media\/9754"}],"wp:attachment":[{"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/media?parent=9764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/categories?post=9764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myagileprivacy.com\/en\/wp-json\/wp\/v2\/tags?post=9764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}