The UET Consent Mode lets you customize access to UET cookies based on users’ consent preferences. This feature improves UET’s privacy compliance by allowing you to determine whether first- or third-party cookies can be stored.
If you use Microsoft Ads, starting May 5, 2025, enabling UET Consent Mode is mandatory—otherwise, your campaign performance may decline significantly.
If you aren't already sending consent signals to your Microsoft advertising account, now is the time to get started.
How It Works
Consent mode is managed via a UET property called ad_storage, which can have these values:
ad_storage |
Description |
|---|---|
| granted | First- and third-party cookies can be read and written by UET. |
| denied | First-party cookies are neither read nor written by UET. Third-party cookies are not written; they can only be read for fraud and spam prevention—not for advertising purposes. |
How to Configure UET Consent Mode with My Agile Privacy
My Agile Privacy offers built-in support for Microsoft’s UET Consent Mode: simply enable the “Enable Microsoft UET Consent Mode” option in the plugin.
No further action is required—you don’t need to do anything else. Whenever a user visits a page or updates their consent preferences, the correct signal is sent to Microsoft’s servers via the window.uetq global property.
To ensure this works, be sure to add the “Microsoft Advertising” service to your cookies list using the automatic Cookie Shield scanner.
How to Verify Your UET Consent Mode Implementation
To confirm UET Consent Mode is working correctly, you can:
- View the
window.uetqvalue in your browser console before and after granting or denying consent. - Use the “UET Tag Helper” browser plugin for Edge or Chrome.
Check Your Google Consent Mode Implementation
My Agile Privacy also supports Google Consent Mode V2, helping ensure your site complies with Google Ads, Google AdSense, and other key Google products.
Be sure to meet these requirements by following this guide on implementing Consent Mode V2.
Enable UET Consent Mode with My Agile Privacy
With My Agile Privacy, Microsoft UET Consent Mode compliance is automatic and effortless—no technical setup needed. Full support is provided for the latest advertising and privacy standards.
