Session cookies are temporary files that websites store on users' devices while they are browsing. These cookies are the backbone of the modern web, and are essential to maintain functionality such as the login status or items in the shopping cart, ensuring a continuous and uninterrupted browsing experience. Not all cookies are the same: session […]
In recent years, the term ‘cookieless’ has gained increasing popularity in the world of digital marketing and online privacy. Companies and industry experts have started talking about a cookie-free future, promoting new technologies apparently designed to protect user privacy. However, this approach risks being a false myth, misleading with respect to the real issue at […]
Just as Prometheus brought fire to mankind, AI offers us unimaginable knowledge and the opportunity to transform every sector. However, there is a shadow in this promise of progress: the misuse of AI could have devastating consequences. Sophisticated scams, fuelled by advanced chatbots capable of simulating human dialogue, are on the rise. Deep fakes make […]
Cookie Banner: An Essential Element for Consent Management In today's digital age, websites increasingly rely on the collection and use of data to create personalised experiences and advertising. This approach has raised growing privacy concerns, prompting the introduction of stringent regulations to safeguard user data. In this context, the cookie banner emerges as a crucial […]
Recently, the Court of Justice of the European Union issued a ruling that directly impacts the Transparency & Consent Framework (TCF) of IAB Europe. Here's what changes and how our team is working to ensure compliance and protect users' privacy choices. The New Directives On March 7, 2024, the Court of Justice of the European […]
Consent Mode version 2: Currently, it's one of the most discussed topics among those involved in the world of the web and web analysis. Webmasters, website owners, web marketers, and digital consultants—many have recently had to grapple with this new requirement, including us, as we support Consent Mode within My Agile Privacy. Is it mandatory […]
What is Consent Mode v2 and why is it being introduced as a requirement? Google's Consent Mode v2 marks a pivotal moment in digital privacy and user data governance. Introduced at the close of 2023 and made mandatory by March 2024, this version represents both a technological leap forward and a direct response to evolving […]
In recent times, European Data Protection Authorities have intensified scrutiny on website owners, particularly regarding cookie banners and widespread non-compliance. Recent is the case of the Spanish Guarantor, which, in Order EXP202211953 of November 2023, sanctions, for a sum of 12 thousand euros, behavior deemed unfair for the use of so-called "dark patterns," lack of […]
Introduction In an era increasingly dominated by digitalization, the imperative of user privacy and effective data management has assumed unprecedented significance. However, amidst this heightened awareness, a plethora of misconceptions, urban myths, and misinformation have also proliferated. In this article, we endeavor to scrutinize two pivotal and contentious topics of contemporary discourse: the Cookie Consent […]
In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4. Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties. In Part […]
