"Very few have Consent Mode v2 set up properly": Stefano Diversi's experience

Stefano Diversi is a freelance Google Ads consultant focused on B2B and B2C lead generation. Unlike most consultants who only handle the classic basic tracking, Stefano works on an advanced conversion architecture that integrates phone calls with the user's actual number, WhatsApp conversions on real chats, and even offline conversions tied to flyer distribution campaigns. Reporting focused on the real outcome — “quotable” contacts versus unqualified ones — rather than vanity metrics like clicks and impressions.

Stefano has been an official My Agile Privacy® reseller since December 18, 2021: he is one of our longest-standing partners, has lived through the entire evolution of the product, and has a privileged vantage point on the Italian performance marketing market.

An observatory on the Italian market

There's a passage in the interview worth looking at head-on. Stefano opens new ad accounts every week, runs consulting work on existing accounts, and when he looks at how many of these have Consent Mode v2 configured correctly, the answer is blunt: very few. For anyone running lead generation campaigns, a misconfigured Consent Mode means one thing only — wrong conversion data, blind optimisations, budget burned in the dark. It's not an abstract legal problem: it's a concrete commercial problem, measurable in advertising spend thrown away.

From other providers to the WordPress integration

Stefano's journey began with a different Consent Management Platform, chosen because the agency he was working with had standardised on it. The breaking point came with a shift in tone in the vendor's communication — what he describes, without mincing words, as “scaring people to death just to get them to buy the licence.” A framing far from the way he works, and a push to look elsewhere.

The encounter with My Agile Privacy® came with the one constraint Stefano wasn't willing to negotiate: 99% of his projects run on WordPress, and he needed a solution that was a perfect fit with WordPress — not merely compatible. My Agile Privacy®'s WordPress-first focus, which for other profiles might feel like a limitation, was exactly the strength Stefano was looking for. A 15-to-20-minute setup, “almost a copy and paste” from one project to the next, and real scalability for someone who — like him — ships one landing page a month with dozens of variants per single ad.

The urgency of the Google Analytics 4 and Google Ads integration

One point that emerges in the interview affects anyone doing performance marketing today: the upcoming integration between Google Analytics 4 and Google Ads, due over the next few months, makes a correct Consent Mode v2 configuration an even more critical prerequisite. “We're already a year late. Now it becomes even more important, and there's no more room to stall.” For anyone running campaigns, it's time to look inside your own tracking architecture and make the right choices before the problem shows up as measurable performance loss.

Who this interview is for

For Google Ads consultants, performance marketing specialists, freelancers managing advertising budgets for clients, and for agencies working on lead generation. For anyone who recognises that the difference between a well-configured Consent Mode and a poorly configured one isn't a technical detail, but a direct commercial factor on the ROAS of the projects they handle.

And for anyone on the vendor side who needs to hear from a long-standing customer what works and what doesn't — unfiltered.

We thank Stefano Diversi for the time and depth with which he shared his experience.