In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4.
Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties.
Starting with version 2.2.0 of My Agile Pixel, we have introduced a feature, both simple and powerful, to create these custom, privacy-compliant user properties.
Imagining that you have an e-commerce site, containing products, generic items and pages more specifically aimed at sales, here is an example of a possible configuration.
