Category: Software updates

Se lavori con Google Consent Mode v2, Microsoft UET o Clarity, sai già quanto può essere complesso validare che tutto funzioni correttamente. I codici GCS e GCD sono criptici, i segnali di consenso cambiano in tempo reale, le richieste di rete partono e tu non hai visibilità su cosa viene tracciato davvero. The risk is […]

If you use Microsoft Clarity to understand how users behave on your site, this news concerns you directly. Starting October 31, 2025, Clarity has begun requiring valid consent signals for all visitors from Europe, the United Kingdom, and Switzerland. This isn't an optional change. It's not something you can postpone. Microsoft has raised the bar […]

With the new release of My Agile Privacy, version 3.2.0 🚀, we’re bringing three major updates that make it even easier and more powerful to use: 👉 New policy system: more flexible, more customizable, and aligned with the latest regulatory updates. We now support 18 regulations, including GDPR and frameworks for the USA, Switzerland, Canada, […]

The UET Consent Mode lets you customize access to UET cookies based on users’ consent preferences. This feature improves UET’s privacy compliance by allowing you to determine whether first- or third-party cookies can be stored. If you use Microsoft Ads, starting May 5, 2025, enabling UET Consent Mode is mandatory—otherwise, your campaign performance may decline […]

With the introduction of increasingly strict privacy regulations such as GDPR and the Digital Markets Act (DMA), companies must carefully manage user data tracking. Google’s Consent Mode v2 is designed to balance data collection needs with privacy requirements. Consent Mode is available in two versions: Basic Consent Mode and Advanced Consent Mode. But which option […]

What is Consent Mode v2 and Why is it Required? Google’s Consent Mode v2 represents a major step forward in digital privacy and user data governance. Introduced in late 2023 and mandatory from March 2024, it’s both a technological evolution and a direct response to new regulatory mandates from the European Union. The move to […]

In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4. Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties. In Part […]

In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4. Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties. Starting with […]

If you have a website, or are involved in Web Analytics, you will often have wondered how best to track visitor behavior, and how to find recurring patterns, to enhance your actions, whether on the site itself(usability, text, and copywriting), or in your marketing processes. Google Analytics 4 can help you with this, which is […]

The IAB, Interactive Advertising Bureau, is the leading trade association representing over 600 communications and advertising companies in the US and EU. With the release of version 2.2 of its Transparency and Consent Framework (TCF)—now required by Google and the digital advertising industry for continued monetization—several important changes have been introduced: Removal of legitimate interest […]