The UET Consent Mode lets you customize access to UET cookies based on users’ consent preferences. This feature improves UET’s privacy compliance by allowing you to determine whether first- or third-party cookies can be stored. If you use Microsoft Ads, starting May 5, 2025, enabling UET Consent Mode is mandatory—otherwise, your campaign performance may decline […]
With the introduction of increasingly strict privacy regulations such as GDPR and the Digital Markets Act (DMA), companies must carefully manage user data tracking. Google’s Consent Mode v2 is designed to balance data collection needs with privacy requirements. Consent Mode is available in two versions: Basic Consent Mode and Advanced Consent Mode. But which option […]
June 28, 2025 is just around the corner, bringing the start of the European Accessibility Act (EAA). If you run a website, you may have come across alarming headlines about new requirements and possible fines. Take a breath—this article aims to clarify what the EAA really means, explain it in simple terms, and put your […]
What is a Third-Party Cookie? A third-party cookie is a small text file created and stored on a user’s device by a website other than the one the user is currently visiting. These cookies are set by external domains—such as advertising networks or analytics providers—and are mainly used to track user activity across multiple sites, […]
Session cookies are temporary files that websites store on a user's device while they navigate a site. These cookies are fundamental to the modern web, ensuring key features like maintaining login status or keeping items in the shopping cart—guaranteeing a seamless and uninterrupted browsing experience. Not all cookies are the same: Session cookies have a […]
In recent years, the term ‘cookieless’ has gained popularity in digital marketing and privacy discussions. Companies and experts often promote a cookie-free future, highlighting technologies that claim to protect user privacy. However, this “cookieless” approach can be misleading. The real issue isn’t the specific storage technology—it’s about obtaining meaningful user consent. The Fallacy of ‘Cookieless’ […]
Just as Prometheus brought fire to mankind, AI offers us unprecedented knowledge and the opportunity to revolutionize every field. Yet this promise carries a shadow: the misuse of AI can have devastating consequences. Sophisticated scams are on the rise, powered by advanced chatbots that can convincingly imitate human dialogue. Deepfakes blur the line between reality […]
Cookie Banner: An Essential Tool for Consent Management In today's digital environment, websites increasingly collect and use data to deliver personalized experiences and advertising. This trend has raised privacy concerns and led to the introduction of strict regulations to protect user information. In this landscape, the cookie banner stands out as a crucial bridge between […]
Recently, the Court of Justice of the European Union (CJEU) issued a ruling that directly affects the Transparency & Consent Framework (TCF) by IAB Europe. Here’s what is changing and how our team at My Agile Privacy is working to keep you compliant and protect user privacy choices. The New Directives On March 7, 2024, […]
Consent Mode version 2: Right now, it’s one of the most talked about topics in the web and analytics world. Whether you’re a webmaster, site owner, marketer, or digital consultant, odds are you’ve dealt with this new requirement—just like us, since My Agile Privacy supports Consent Mode. Is enabling Consent Mode mandatory for Google services? […]
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