With the introduction of increasingly stringent privacy regulations, such as the GDPR and the Digital Markets Act (DMA), companies must carefully manage the tracking of user data. Google has developed Consent Mode v2 to balance the need to collect information with respect for privacy.
This tool is available in two versions: Basic Consent Mode andAdvanced Consent Mode.
But which of the two is best suited to your website?
Let's analyse how they work to help you choose the best solution for your business.
Basic Consent Mode: Features and How it Works
Basic Consent Mode is a simplified solution for managing user consent.
It works by automatically blocking Google Tags until the user gives their consent via the appropriate cookie banner.
This mode is ideal for:
- Websites that must strictly comply with GDPR, DMA and other privacy laws.
- Companies that prefer simple, low-maintenance consent management.
- Organisations that don't need detailed analysis or behavioural tracking.
When a user visits the site for the first time, the Google Tags are blocked and are not loaded until there is interaction with the consent banner.
In the absence of explicit action, no data is transmitted to Google and no cookies or pings are sent, not even anonymously.
The advantages of Basic Consent Mode include:
- Easy implementation.
- High compatibility with most websites.
However, it also has some disadvantages:
- Limited customisation.
- Reduced analytical data collection.
- Standardised compliance that may not be adequate for situations with more complex requirements.
Advanced Consent Mode: Features and Operation
Advanced Consent Mode is designed for companies that need more granular control over Google Tags, dynamically adapting them based on the user's consent choices. This mode is particularly suitable for:
- Companies that use Google Ads and need advanced tracking.
- Websites with a global audience subject to different regulations.
- Organisations that want to optimise ad targeting without compromising compliance.
The main advantages of Advanced Consent Mode include:
- Adaptive tracking that allows conversion modelling even in the absence of cookies.
- Improved user experience thanks to greater control over privacy preferences.
- Advanced consent management across multiple domains.
However, this mode involves greater technical complexity and should be carefully evaluated in compliance with regulations.
Comparison between Basic and Advanced Consent Mode
How do you choose the most suitable mode for your site?
If your priority is regulatory compliance and you want a simple, maintenance-free implementation, Basic Consent Modeis the best choice.
If, on the other hand, you need to optimise conversion tracking, use Google Ads and want more accurate analysis, then Advanced Consent Mode is the most suitable solution.
If you're not sure, you can start with Basic mode and switch to Advanced later, depending on your business needs.
For an effective and hassle-free implementation, My Agile Privacy is the ideal solution.
This tool allows you to manage both Google Consent Modes in a simple and intuitive way, ensuring total compliance with privacy regulations and advanced control over the data collected.
With My Agile Privacy, you can configure consent according to the specific needs of your company, optimising privacy management without compromising the performance of your website.
Basic and Advanced Consent Mode with My Agile Privacy
My Agile Privacy supports Google's Consent Mode, and allows you to activate it with a single, simple click.
By default, the Advanced version of Consent Mode is used.
This means that, regardless of the user's cookie preferences, information on the status of consent is sent to Google.
It is possible, via a dedicated option, to deactivate the Advanced mode and switch to Basic mode.
To do this, simply go to My Agile Privacy > ‘Consent’ tab from the administration panel, and tick the ‘Disable Advanced Consent Mode’ option in the group of options dedicated to Consent Mode, then save the settings.
For more information, you can consult our Help Desk, in the section on how to enable Google Consent Mode with My Agile Privacy.
