Microsoft Clarity Consent Mode: native support in My Agile Privacy

If you use Microsoft Clarity to understand how users behave on your site, this news concerns you directly.
Starting October 31, 2025, Clarity has begun requiring valid consent signals for all visitors from Europe, the United Kingdom, and Switzerland.

This isn't an optional change. It's not something you can postpone.
Microsoft has raised the bar on privacy expectations, and those who haven't properly implemented consent mode are already losing crucial data for analyzing and optimizing their site.

Compromised session replays. Limited heatmaps. Incomplete funnels.
Everything still technically working, but with drastically reduced functionality.

The problem: without valid consent, Clarity works at half capacity

Clarity Consent Mode works like a switch. When a user arrives on your site from a GDPR-covered region (EEA, UK, Switzerland), Clarity stays on standby. It doesn't set cookies. It doesn't track behaviors. It doesn't record sessions. It waits for an explicit signal confirming: this user has given consent.

If that signal doesn't arrive, or arrives in the wrong format, Clarity continues to work but in an extremely limited mode.
Tracking cookies (_clck and _clsk) aren't set. Session replays don't start. Heatmaps remain incomplete.
Conversion funnels lose critical steps.

And this applies to every single European visitor who arrives on your site.
We're talking about hundreds, thousands of potentially lost sessions, depending on the traffic you handle.

What you're losing, and why it's a bigger problem than you think

Clarity isn't Google Analytics. It doesn't tell you how many visitors you had or where they came from. Clarity shows you what those users do: where they click, where they get stuck, where they abandon, what they actually read and what they ignore.

Without session replays, you no longer see recordings of user sessions. You can no longer watch how a visitor navigates your site, where they hesitate, where they get confused, where they abandon the cart or contact form. You lose the ability to understand the "why" behind the numbers.

Without complete heatmaps, you no longer know where users focus their attention. Is that section you highlighted actually being seen? Is that button visible enough? Do users scroll all the way to the bottom of the page or stop earlier? Without complete data, every design decision becomes a gamble.

Without reliable funnels, you lose the ability to map conversion paths. How many users reach the product page? How many add to cart? How many complete the purchase? If the data is incomplete, you can't identify where most users drop off, and therefore you don't know where to intervene to improve.

In practice, you continue managing a website without truly understanding how people use it. And when you don't understand user behavior, optimizing the user experience becomes impossible.

Implementing Clarity Consent Mode isn't trivial (if you do it manually)

Microsoft offers a Clarity Consent API to communicate consent status. In theory, it's simple: you collect consent through your banner, call the API passing the right parameter ("granted" or "denied"), and Clarity adapts accordingly.

But from theory to practice, as we know, anything can happen. And in practice, you need to have a few things:

A GDPR-compliant consent banner that collects consent validly (specific, informed, free, unambiguous consent). A generic popup with "Accept all" isn't enough.

A technical integration that correctly communicates with the Clarity API. The signal must arrive in the right format, at the right time, without delays that could start tracking before consent.

Consistent management of consent status over time. If the user withdraws consent, Clarity must delete existing cookies, terminate the session, and restart in no-consent mode. If the user changes their mind again, the system must react accordingly.

All doable, sure. But it requires developers, testing, continuous maintenance every time Microsoft updates the technical specifications.
And if you get something wrong, you only notice when data starts missing.

Can you afford to have your marketing consultant do the integration, maybe via GTM, and hope everything goes well?

The solution already exists: My Agile Privacy handles everything automatically

If you're using My Agile Privacy, you don't need to implement anything from scratch.
Support for Microsoft Clarity Consent Mode is already integrated into the plugin, exactly like Google Consent Mode v2 and Microsoft UET Consent Mode already are.

When a user interacts with the consent banner managed by My Agile Privacy, the plugin automatically communicates the choice to all supported platforms. Clarity receives the signal in the correct format, at the right time, without you having to write a line of code or manually configure APIs.

If the user accepts, Clarity starts with full functionality: active session replays, complete heatmaps, tracked funnels. If the user refuses, Clarity stays in limited mode, respecting the user's choice and keeping the site GDPR-compliant.

If the user changes their mind later, My Agile Privacy automatically updates the signal and Clarity adapts accordingly.
Everything managed transparently, without manual intervention.

Just one click.

Activating Clarity Consent Mode: two steps, zero complications

No need to hire developers, no need to study technical documentation for insiders. Implementation requires two things:

First: update My Agile Privacy to the latest version. Go to the WordPress dashboard, plugins section, and verify that My Agile Privacy is up to date.
Every update includes not only new features, but also all the regulatory and technical adjustments needed to stay compliant.

Second: activate Microsoft Clarity Consent Mode from My Agile Privacy settings.
Once updated, go to the plugin settings and enable the Microsoft Clarity integration. From that moment, My Agile Privacy will automatically handle consent signals according to Microsoft's specifications.

Done. Every time a user accepts or refuses cookies from your banner, My Agile Privacy will communicate their choice to Microsoft Clarity (and all other integrated platforms), without you having to do anything else.

Why My Agile Privacy makes the difference

The market is full of consent management solutions. But most require complex configurations, manual integrations, and constant updates every time Google or Microsoft changes the technical specifications.

With My Agile Privacy, all of this disappears.
The plugin updates when regulations change.
It natively supports major analytics and advertising platforms.

And when new requirements emerge (like Clarity Consent Mode), the integration arrives directly with the update.

You don't need to monitor Microsoft's official communications. You don't need to verify if your implementation is still valid. You don't need to worry that a Clarity update will break the integration. My Agile Privacy takes care of everything.

Check right now if you're covered

If you're using Clarity without properly implemented consent mode, you're already losing data.
Every day that passes without a solution is a day of incomplete analytics, missing session replays, lost optimization opportunities.

Go to your WordPress dashboard.
Check the My Agile Privacy version. If an update is available, install it.
Verify that the Microsoft Clarity integration is active.

And close this issue before it becomes a permanent problem.

Lost data doesn't come back. Unrecorded sessions can't be recovered.
But from now on, you can ensure that every visitor who arrives on your site is tracked correctly, respecting privacy and with Clarity's full power.