
If you have a website, or are involved in Web Analytics, you will often have wondered how best to track visitor behavior, and how to find recurring patterns, to enhance your actions, whether on the site itself(usability, text, and copywriting), or in your marketing processes.
Google Analytics 4 can help you with this, which is a really powerful, reliable and effective tool for:
- Monitor website traffic and acquisition channels;
- measure performance by calculating metrics relative to conversion objie;tives (e.g., user registrations, additions to cart, sales);
- Calculate advertising returns based on costs and results