What GPC and GPP are, why your website must honor them based on the visitor's jurisdiction, and how My Agile Privacy implements this mechanism.
What GPC and GPP are, why your website must honor them based on the visitor's jurisdiction, and how My Agile Privacy implements this mechanism.
Configuring a cookie banner correctly is not just a matter of legal compliance: it is a strategic choice that affects user trust, site reputation and - increasingly - the commercial sustainability of a business operating in the European market. Yet, despite the GDPR having been in force for over seven years, most websites continue to […]
If you are a web agency or a freelancer managing websites for clients, you have probably found yourself in this situation at least once: The client calls you, worried: “A client of mine told me that my website is not GDPR compliant. Is that true?” At that moment you have two choices: Improvise a quick […]
Beyond the Cookie Banner: The Problem No One Sees Most web agencies believe that installing a cookie banner automatically solves every Privacy issue. It’s a widespread, reassuring belief — and completely wrong. The real problem is not hidden in cookies, but in the invisible architecture that continues to operate even when users think they have […]
Consent Mode V2 Inspector is the free Chrome extension that shows you exactly what is happening on any website in terms of consent tracking: Google Consent Mode v2 signals, Microsoft UET and Clarity, in real time.
When I helped found My Agile Privacy®, I knew the real problem wasn’t just installing a Cookie Banner that truly complied with the law. It was about keeping it compliant over time. After thousands of installations, one thing became clear: even perfectly configured websites can lose compliance without anyone noticing. Regulations change, trackers get updated, […]
If you monetize your website with programmatic advertising and use banner ads from the Google network, this news concerns you directly. In February 2026, version 2.3 of the Transparency & Consent Framework comes into effect, and once again, compliance is not optional. This isn't just another technical update to ignore. IAB Europe has raised the […]
With the introduction of increasingly strict privacy regulations such as GDPR and the Digital Markets Act (DMA), companies must carefully manage user data tracking. Google’s Consent Mode v2 is designed to balance data collection needs with privacy requirements. Consent Mode is available in two versions: Basic Consent Mode and Advanced Consent Mode. But which option […]
Cookie Banner: An Essential Tool for Consent Management In today's digital environment, websites increasingly collect and use data to deliver personalized experiences and advertising. This trend has raised privacy concerns and led to the introduction of strict regulations to protect user information. In this landscape, the cookie banner stands out as a crucial bridge between […]
Recently, the Court of Justice of the European Union (CJEU) issued a ruling that directly affects the Transparency & Consent Framework (TCF) by IAB Europe. Here’s what is changing and how our team at My Agile Privacy® is working to keep you compliant and protect user privacy choices. The New Directives On March 7, 2024, […]