The UET Consent Mode allows you to customize access to UET cookies based on the consent preferences expressed by users. This feature enhances UET’s privacy capabilities, allowing you to decide whether to store first- or third-party cookies.
If you use Microsoft Ads, starting from May 5, 2025, the use of UET Consent Mode is mandatory.
Otherwise, you may experience a significant drop in the performance of your campaigns.
If you're not yet sending consent signals to your Microsoft advertising account, it’s time to act immediately.
How It Works
The consent mode is managed through a UET property called ad_storage, which can take the following values:
ad_storage |
Description |
|---|---|
| granted | First- and third-party cookies can be read and written by UET. |
| denied | First-party cookies are neither read nor written by UET. Third-party cookies are not written; they can only be read for fraud and spam prevention purposes (not for advertising). |
How to Configure UET Consent Mode with My Agile Privacy
My Agile Privacy offers built-in support for Microsoft’s UET Consent Mode: simply enable the “Enable Microsoft UET Consent Mode” option.
No further action is required—you don’t have to do anything else. As soon as a user visits a page on your site or changes their preference, the appropriate signal will be sent to Microsoft’s servers via the global window.uetq property.
To ensure everything works correctly, remember to include the “Microsoft Advertising” service among your cookies using the automatic cookie and third-party script scanner: the Cookie Shield.
How to Verify Your UET Consent Mode Implementation
To verify that UET Consent Mode has been implemented correctly, you can:
- Check the
window.uetqvalue in the browser console before and after the user gives or denies consent. - Use the “UET Tag Helper” plugin available for Edge and Chrome.
Check Your Google Consent Mode Implementation
My Agile Privacy makes it easy to integrate Google Consent Mode V2, ensuring your site complies with requirements for Google Ads, Google AdSense, and other Google products.
Make sure to meet this important requirement by following the practical guide on how to implement Consent Mode V2.
Enable UET Consent Mode with My Agile Privacy
With My Agile Privacy, compliance with Microsoft UET Consent Mode is simple and automatic, with no technical setup needed and full support for the latest advertising and privacy guidelines.
