
In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4. Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties.
In Part 2
instead we saw how you can use My Agile Pixel to create and manage your own custom user properties.
Now, in the last part, we will finally see how you can use this data, to analyze reporting your website and improve your Google Ads campaigns.