What is Consent Mode v2 and Why is it Required? Google’s Consent Mode v2 represents a major step forward in digital privacy and user data governance. Introduced in late 2023 and mandatory from March 2024, it’s both a technological evolution and a direct response to new regulatory mandates from the European Union. The move to […]
In recent times, European Data Protection Authorities have increased their scrutiny of website owners, particularly regarding cookie banners and frequent non-compliance. A notable case is the Spanish Data Protection Authority, which, in Order EXP202211953 of November 2023, issued a €12,000 fine for using "dark patterns," lacking an adequate cookie policy, and failing to block cookies […]
Introduction In an era driven by digitalization, user privacy and proper data management are more important than ever. Yet, at the same time, countless myths and misconceptions still persist. This article examines two hotly debated topics: the Cookie Consent Registry and the Cookie Banner. Many still wrongly believe that keeping a consent log is required—often […]
In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4. Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties. In Part […]
In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4. Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties. Starting with […]
If you have a website, or are involved in Web Analytics, you will often have wondered how best to track visitor behavior, and how to find recurring patterns, to enhance your actions, whether on the site itself(usability, text, and copywriting), or in your marketing processes. Google Analytics 4 can help you with this, which is […]
The IAB, Interactive Advertising Bureau, is the leading trade association representing over 600 communications and advertising companies in the US and EU. With the release of version 2.2 of its Transparency and Consent Framework (TCF)—now required by Google and the digital advertising industry for continued monetization—several important changes have been introduced: Removal of legitimate interest […]
If you own a website or work as a webmaster, you're probably familiar with the constant stream of privacy-related updates and changes. On one side, there’s the new Cookie Law/GDPR regulation, which sets out rules for cookie handling, disclosures, and correct procedures for cookies and third-party software. On the other, we have growing concerns after […]
How many times, out of haste or annoyance, do we simply swipe away the privacy banner on our smartphone—just to finally access the content we wanted? Until recently, website operators routinely took advantage of this almost reflex action: they configured their cookie banners so that simply scrolling or dismissing the window (often unintentionally) was interpreted […]
Let’s address this with full clarity: Analytical (analytics) cookies are profiling cookies—this is undisputed. Foreword Regulatory authorities and privacy watchdogs often clarify the distinction between “technical” and “profiling” cookies. For example, in official guidance, one of the most common questions is: “Are analytics cookies considered ‘technical’ cookies?” The answer is clear: no. If usage statistics […]
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