All the latest news in GDPR and Privacy

If you monetize your website with programmatic advertising and use banner ads from the Google network, this news concerns you directly. In February 2026, version 2.3 of the Transparency & Consent Framework comes into effect, and once again, compliance is not optional. This isn't just another technical update to ignore. IAB Europe has raised the […]

With the new release of My Agile Privacy®, version 3.2.0 🚀, we’re bringing three major updates that make it even easier and more powerful to use: 👉 New policy system: more flexible, more customizable, and aligned with the latest regulatory updates. We now support 18 regulations, including GDPR and frameworks for the USA, Switzerland, Canada, […]

What is Microsoft Consent Mode (UET) and why does it matter? Universal Event Tracking (UET) is Microsoft Advertising's tracking system that allows you to measure conversions, optimize campaigns and activate remarketing across Microsoft Ads and the entire Microsoft partner network. Microsoft Consent Mode is the Microsoft-ecosystem equivalent of Google's Consent Mode: it allows the UET […]

With the introduction of increasingly strict privacy regulations such as GDPR and the Digital Markets Act (DMA), companies must carefully manage user data tracking. Google’s Consent Mode v2 is designed to balance data collection needs with privacy requirements. Consent Mode is available in two versions: Basic Consent Mode and Advanced Consent Mode. But which option […]

June 28, 2025 is just around the corner, bringing the start of the European Accessibility Act (EAA). If you run a website, you may have come across alarming headlines about new requirements and possible fines. Take a breath—this article aims to clarify what the EAA really means, explain it in simple terms, and put your […]

What is a Third-Party Cookie? A third-party cookie is a small text file created and stored on a user’s device by a website other than the one the user is currently visiting. These cookies are set by external domains—such as advertising networks or analytics providers—and are mainly used to track user activity across multiple sites, […]

Session cookies are temporary files that websites store on a user's device while they navigate a site. These cookies are fundamental to the modern web, ensuring key features like maintaining login status or keeping items in the shopping cart—guaranteeing a seamless and uninterrupted browsing experience. Not all cookies are the same: Session cookies have a […]

In recent years, the term ‘cookieless’ has gained popularity in digital marketing and privacy discussions. Companies and experts often promote a cookie-free future, highlighting technologies that claim to protect user privacy. However, this “cookieless” approach can be misleading. The real issue isn’t the specific storage technology—it’s about obtaining meaningful user consent. The Fallacy of ‘Cookieless’ […]

Just as Prometheus brought fire to mankind, AI offers us unprecedented knowledge and the opportunity to revolutionize every field. Yet this promise carries a shadow: the misuse of AI can have devastating consequences. Sophisticated scams are on the rise, powered by advanced chatbots that can convincingly imitate human dialogue. Deepfakes blur the line between reality […]

Cookie Banner: An Essential Tool for Consent Management In today's digital environment, websites increasingly collect and use data to deliver personalized experiences and advertising. This trend has raised privacy concerns and led to the introduction of strict regulations to protect user information. In this landscape, the cookie banner stands out as a crucial bridge between […]