All the latest news in GDPR and Privacy

Supporting Consent Mode v2 - what it is and how to implement it GDPR compliant with My Agile Privacy

What is Consent Mode v2 and Why is it Required? Google’s Consent Mode v2 represents a major step forward in digital privacy and user data governance. Introduced in late 2023 and mandatory from March 2024, it’s both a technological evolution and a direct response to new regulatory mandates from the European Union. The move to […]

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Sanctions and Cookie Banners: Are European Regulators Intensifying Efforts Against Dark Patterns and Failure to Implement Preemptive Blocking?

In recent times, European Data Protection Authorities have increased their scrutiny of website owners, particularly regarding cookie banners and frequent non-compliance. A notable case is the Spanish Data Protection Authority, which, in Order EXP202211953 of November 2023, issued a €12,000 fine for using "dark patterns," lacking an adequate cookie policy, and failing to block cookies […]

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Cookie Law and GDPR: The state of the art of compliance for 2023. That is: Cookie Registry and Cookie Banner still under the lens

Introduction In an era driven by digitalization, user privacy and proper data management are more important than ever. Yet, at the same time, countless myths and misconceptions still persist. This article examines two hotly debated topics: the Cookie Consent Registry and the Cookie Banner. Many still wrongly believe that keeping a consent log is required—often […]

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How to leverage GA4 user properties with My Agile Pixel to enhance web analysis and marketing - part 3

In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4. Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties. In Part […]

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How to leverage GA4 user properties with My Agile Pixel to enhance web analysis and marketing - part 2

In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4. Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties. Starting with […]

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How to leverage GA4 user properties with My Agile Pixel to enhance web analysis and marketing - part 1

If you have a website, or are involved in Web Analytics, you will often have wondered how best to track visitor behavior, and how to find recurring patterns, to enhance your actions, whether on the site itself(usability, text, and copywriting), or in your marketing processes. Google Analytics 4 can help you with this, which is […]

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IAB Transparency and Consent Framework (TCF 2.2) - Web compliance for Google Adsense advertisers, Admob and Ad Manager via My Agile Privacy

The IAB, Interactive Advertising Bureau, is the leading trade association representing over 600 communications and advertising companies in the US and EU. With the release of version 2.2 of its Transparency and Consent Framework (TCF)—now required by Google and the digital advertising industry for continued monetization—several important changes have been introduced: Removal of legitimate interest […]

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5 Reasons Why Your Cookie Banner Might Not Comply with Regulations

If you own a website or work as a webmaster, you're probably familiar with the constant stream of privacy-related updates and changes. On one side, there’s the new Cookie Law/GDPR regulation, which sets out rules for cookie handling, disclosures, and correct procedures for cookies and third-party software. On the other, we have growing concerns after […]

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The New Cookie Law: Scrolling Is Not Consent

How many times, out of haste or annoyance, do we simply swipe away the privacy banner on our smartphone—just to finally access the content we wanted? Until recently, website operators routinely took advantage of this almost reflex action: they configured their cookie banners so that simply scrolling or dismissing the window (often unintentionally) was interpreted […]

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Are Analytics Cookies Considered Technical or Profiling?

Let’s address this with full clarity: Analytical (analytics) cookies are profiling cookies—this is undisputed. Foreword Regulatory authorities and privacy watchdogs often clarify the distinction between “technical” and “profiling” cookies. For example, in official guidance, one of the most common questions is: “Are analytics cookies considered ‘technical’ cookies?” The answer is clear: no. If usage statistics […]

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