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Category: Compliance updates

The False Myth of Cookieless: What you really need to know for compliance

In recent years, the term ‘cookieless’ has gained popularity in digital marketing and privacy discussions. Companies and experts often promote a cookie-free future, highlighting technologies that claim to protect user privacy. However, this “cookieless” approach can be misleading. The real issue isn’t the specific storage technology—it’s about obtaining meaningful user consent. The Fallacy of ‘Cookieless’ […]

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What is a Cookie Banner for Consent Management

Cookie Banner: An Essential Tool for Consent Management In today's digital environment, websites increasingly collect and use data to deliver personalized experiences and advertising. This trend has raised privacy concerns and led to the introduction of strict regulations to protect user information. In this landscape, the cookie banner stands out as a crucial bridge between […]

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Important updates on IAB Europe's Transparency & Consent Framework (TCF): what changes and how we are preparing.

Recently, the Court of Justice of the European Union (CJEU) issued a ruling that directly affects the Transparency & Consent Framework (TCF) by IAB Europe. Here’s what is changing and how our team at My Agile Privacy® is working to keep you compliant and protect user privacy choices. The New Directives On March 7, 2024, […]

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Consent Mode v2: the damage it can do to your website

Consent Mode version 2: Right now, it’s one of the most talked about topics in the web and analytics world. Whether you’re a webmaster, site owner, marketer, or digital consultant, odds are you’ve dealt with this new requirement—just like us, since My Agile Privacy® supports Consent Mode. Is enabling Consent Mode mandatory for Google services? […]

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Sanctions and Cookie Banners: Are European Regulators Intensifying Efforts Against Dark Patterns and Failure to Implement Preemptive Blocking?

In recent times, European Data Protection Authorities have increased their scrutiny of website owners, particularly regarding cookie banners and frequent non-compliance. A notable case is the Spanish Data Protection Authority, which, in Order EXP202211953 of November 2023, issued a €12,000 fine for using "dark patterns," lacking an adequate cookie policy, and failing to block cookies […]

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Cookie Law and GDPR: The state of the art of compliance for 2023. That is: Cookie Registry and Cookie Banner still under the lens

Introduction In an era driven by digitalization, user privacy and proper data management are more important than ever. Yet, at the same time, countless myths and misconceptions still persist. This article examines two hotly debated topics: the Cookie Consent Registry and the Cookie Banner. Many still wrongly believe that keeping a consent log is required—often […]

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5 Reasons Why Your Cookie Banner Might Not Comply with Regulations

If you own a website or work as a webmaster, you're probably familiar with the constant stream of privacy-related updates and changes. On one side, there’s the new Cookie Law/GDPR regulation, which sets out rules for cookie handling, disclosures, and correct procedures for cookies and third-party software. On the other, we have growing concerns after […]

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The New Cookie Law: Scrolling Is Not Consent

How many times, out of haste or annoyance, do we simply swipe away the privacy banner on our smartphone—just to finally access the content we wanted? Until recently, website operators routinely took advantage of this almost reflex action: they configured their cookie banners so that simply scrolling or dismissing the window (often unintentionally) was interpreted […]

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The new Cookie Law aka the storm you don't expect

All website owners—whether individuals, companies, public organizations, or corporations—must comply with the new guidelines from the Privacy Guarantor. This requirement applies even to inactive sites or those that haven’t been updated in months or years. What are the main changes? To comply with GDPR principles and privacy by design, websites can no longer pre-install cookies […]

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