Introduction In an era increasingly dominated by digitalization, the imperative of user privacy and effective data management has assumed unprecedented significance. However, amidst this heightened awareness, a plethora of misconceptions, urban myths, and misinformation have also proliferated. In this article, we endeavor to scrutinize two pivotal and contentious topics of contemporary discourse: the Cookie Consent […]
In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4. Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties. In Part […]
In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4. Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties. Starting with […]
If you have a website, or are involved in Web Analytics, you will often have wondered how best to track visitor behavior, and how to find recurring patterns, to enhance your actions, whether on the site itself(usability, text, and copywriting), or in your marketing processes. Google Analytics 4 can help you with this, which is […]
The IAB, Interactive Advertising Bureau is the leading trade association representing more than 600 communications and advertising companies in the U.S. and European Union. With the release of version 2.2 of its Transparency and Consent Framework, and the mandatory use of it required by Google (under penalty of exclusion from monetization) and the digital advertising […]
If you own a website or work as a webmaster, you're likely familiar with the barrage of privacy-related updates coming from all directions. On one hand, there's the introduction of the new Cookie Law/GDPR regulation, which dictates the handling of cookies, disclosures, and proper behavior concerning cookies and third-party software. On the other hand, we're […]
How many times, out of haste, out of boredom, out of not wanting (again) to deal with the privacy choices of the banners we face when we enter a site, do we rest our finger on the display of our smartphone and give that upward push that slides away that annoyance that keeps us from […]
ATTENTION: UPDATE JULY 2022 As of late, the Italian Garante has made a ruling against the utilization of Analytics, citing concerns regarding the transfer of user data to the United States. To ensure compliance, if you wish to continue employing Google Analytics on your website, you must: Ensure that Google Analytics 4 is installed. […]
All website owners, regardless of whether they are private individuals, corporations, government entities, or private companies, must adhere to the new guidelines issued by the Privacy Guarantor. Indeed, even websites that are no longer actively used and may not have been updated for months or even years are still subject to the guidelines issued by […]
