Session cookies are temporary files that websites store on a user's device while they navigate a site. These cookies are fundamental to the modern web, ensuring key features like maintaining login status or keeping items in the shopping cart—guaranteeing a seamless and uninterrupted browsing experience. Not all cookies are the same: Session cookies have a […]
In recent years, the term ‘cookieless’ has gained popularity in digital marketing and privacy discussions. Companies and experts often promote a cookie-free future, highlighting technologies that claim to protect user privacy. However, this “cookieless” approach can be misleading. The real issue isn’t the specific storage technology—it’s about obtaining meaningful user consent. The Fallacy of ‘Cookieless’ […]
Just as Prometheus brought fire to mankind, AI offers us unprecedented knowledge and the opportunity to revolutionize every field. Yet this promise carries a shadow: the misuse of AI can have devastating consequences. Sophisticated scams are on the rise, powered by advanced chatbots that can convincingly imitate human dialogue. Deepfakes blur the line between reality […]
Cookie Banner: An Essential Tool for Consent Management In today's digital environment, websites increasingly collect and use data to deliver personalized experiences and advertising. This trend has raised privacy concerns and led to the introduction of strict regulations to protect user information. In this landscape, the cookie banner stands out as a crucial bridge between […]
Recently, the Court of Justice of the European Union (CJEU) issued a ruling that directly affects the Transparency & Consent Framework (TCF) by IAB Europe. Here’s what is changing and how our team at My Agile Privacy is working to keep you compliant and protect user privacy choices. The New Directives On March 7, 2024, […]
Consent Mode version 2: Right now, it’s one of the most talked about topics in the web and analytics world. Whether you’re a webmaster, site owner, marketer, or digital consultant, odds are you’ve dealt with this new requirement—just like us, since My Agile Privacy supports Consent Mode. Is enabling Consent Mode mandatory for Google services? […]
What is Consent Mode v2 and Why is it Required? Google’s Consent Mode v2 represents a major step forward in digital privacy and user data governance. Introduced in late 2023 and mandatory from March 2024, it’s both a technological evolution and a direct response to new regulatory mandates from the European Union. The move to […]
In recent times, European Data Protection Authorities have increased their scrutiny of website owners, particularly regarding cookie banners and frequent non-compliance. A notable case is the Spanish Data Protection Authority, which, in Order EXP202211953 of November 2023, issued a €12,000 fine for using "dark patterns," lacking an adequate cookie policy, and failing to block cookies […]
Introduction In an era driven by digitalization, user privacy and proper data management are more important than ever. Yet, at the same time, countless myths and misconceptions still persist. This article examines two hotly debated topics: the Cookie Consent Registry and the Cookie Banner. Many still wrongly believe that keeping a consent log is required—often […]
In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4. Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties. In Part […]
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