With the introduction of increasingly stringent privacy regulations, such as the GDPR and the Digital Markets Act (DMA), companies must carefully manage the tracking of user data. Google has developed Consent Mode v2 to balance the need to collect information with respect for privacy. This tool is available in two versions: Basic Consent Mode andAdvanced […]
June 28, 2025 is just around the corner, and with it comes the start of the European Accessibility Act (EAA). If you run a website, you’ve probably heard some mixed—and maybe even alarming—stuff about new requirements and possible fines. Relax: this article is here to clear things up, explain in plain words what the EAA […]
What is a Third-Party Cookie? A third-party cookie is a small text file created and stored on a user's device by a website other than the one the user is currently visiting. These cookies are generated by external domains and are mainly used to track user activity on multiple websites, providing useful data for targeted […]
Session cookies are temporary files that websites store on users' devices while they are browsing. These cookies are the backbone of the modern web, and are essential to maintain functionality such as the login status or items in the shopping cart, ensuring a continuous and uninterrupted browsing experience. Not all cookies are the same: session […]
In recent years, the term ‘cookieless’ has gained increasing popularity in the world of digital marketing and online privacy. Companies and industry experts have started talking about a cookie-free future, promoting new technologies apparently designed to protect user privacy. However, this approach risks being a false myth, misleading with respect to the real issue at […]
Just as Prometheus brought fire to mankind, AI offers us unimaginable knowledge and the opportunity to transform every sector. However, there is a shadow in this promise of progress: the misuse of AI could have devastating consequences. Sophisticated scams, fuelled by advanced chatbots capable of simulating human dialogue, are on the rise. Deep fakes make […]
Cookie Banner: An Essential Element for Consent Management In today's digital age, websites increasingly rely on the collection and use of data to create personalised experiences and advertising. This approach has raised growing privacy concerns, prompting the introduction of stringent regulations to safeguard user data. In this context, the cookie banner emerges as a crucial […]
Recently, the Court of Justice of the European Union issued a ruling that directly impacts the Transparency & Consent Framework (TCF) of IAB Europe. Here's what changes and how our team is working to ensure compliance and protect users' privacy choices. The New Directives On March 7, 2024, the Court of Justice of the European […]
Consent Mode version 2: Currently, it's one of the most discussed topics among those involved in the world of the web and web analysis. Webmasters, website owners, web marketers, and digital consultants—many have recently had to grapple with this new requirement, including us, as we support Consent Mode within My Agile Privacy. Is it mandatory […]
What is Consent Mode v2 and why is it being introduced as a requirement? Google's Consent Mode v2 marks a pivotal moment in digital privacy and user data governance. Introduced at the close of 2023 and made mandatory by March 2024, this version represents both a technological leap forward and a direct response to evolving […]
